Creating A Blogging Plan Lays Down A Solid Foundation To Build Upon
Creating your new blog is a very exciting time. You may be tempted to totally bypass a blogging plan in favor of just putting something out there. You want to pick your awesome new theme, just use your name and not form a legal business and just start posting.
I know, I’ve been there! But, what you will learn is that this is a big mistake!
“If you fail to plan, you are planning to fail!” Benjamin Franklin.
Ben knew what he was talking about. I am a detail-oriented Virgo. I am a list-maker. I don’t need to see the entire road ahead, but I do plan for all the major stops along the journey.
No one can foresee all of the ups, downs, detours and pitfalls along the way, but we can learn from both our own and other’s mistakes to prepare and avoid the worst possibilities.
“Treat your business like a business and it will pay you like a business. Treat your business like a hobby, and it will cost you like a hobby.” Lisa Suttora.
Steps 1 Through 3 Are Mostly Research And Preparation
I created this post to briefly go over what my process is for creating this blog. There is always a learning curve no matter how many sites you create. I made a video with a personal message just for you.
Infographic of My Blogging Plan:
Some of my blog visitors are visual learners and prefer an infographic to quickly touch on the main points of this post. So, here you go. 🙂
Step 2: Take Good Care of Yourself.
Closer Look At Step 4 In My Blogging Plan
After moving through the process from Step 1 to Step 3, it was time to optimize my site and introduce myself to the world. As I state above under Step 4, making sure your site loads quickly can really increase site traffic and having visitors decide to stay and check out the rest of your site.
One resource site that I use when I need some help with optimization or traffic generating ideas belongs to an amazing blogger, Sue Bride.
As Sue suggests in her post, “How to improve WordPress Page Speed,” I tested my site to see how I am doing. It appears by my results (below), that I am doing some things right, but some things are not good at all.
I told you blogging is not a destination but a journey. There are no mistakes, only experiences. 🙂 Be aware, just because you tested your site once, you can set it and forget it. Things change. Blogs need maintenance.
Test your site to see what your results are. Don’t get discouraged if the results are less than stellar. The main point is to monitor your site and make adjustments where needed to make your site as visitor-friendly as possible.
Various factors can make your site run slow. Sue has some great suggestions for you to try if your site needs some help.
Creating Content — Driving and Converting Traffic – This Is Where The Rubber Meets The Road!
At this stage of the process, you should be excited and motivated to really make a difference in people’s lives! This is where you get to shine a light on your knowledge, experience and share truly valuable information.
So, what should you post about? Spend time in forums, reading other blogs in the same category or niche you’ve chosen, create site surveys, and read comments on topics that you feel are important to your identified target market. After much research, you will see a common thread throughout which will help you identify the concerns and challenges of your target audience.
Once you start sharing your important and valuable info, it’s time to run ads, share your site on search engines, and drive traffic to your content.
There are entire books written about site traffic generation and conversion. In the next few posts, we will be exploring these and other topics you have read about in this post in more detail.
You have to plan for success. This means research, identify and follow through with your plan. Have realistic expectations. You don’t have to be an experienced expert blogger in order to have success. We all learn as we do.
On a regular basis, review the plan and update it. You should have short and long term goals with step-by-step guides on how to reach them. Remember to enjoy the journey!
Don’t get too overwhelmed or stressed out. If you need assistance, find a reputable successful Mentor to help you find your way again.
Never give up! Someone, somewhere has been where you are. You are not alone. Contact me if you feel stuck. I’m sure I can point you in the right direction.
Believe – If you don’t believe success is possible and that you will reach your goals, you won’t.
Conceive – You have to plan for success. It all starts with your head. Conceive strategies to make your goals reality.
Retrieve – Retrieve means to gain back your confidence, take back your financial freedom, and take your rightful place at the top.
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