Use A Survey: Blog Owners Can Learn More About Their Target Audience By Asking The Right Questions.
Why use a survey as a blogger? Creating valuable content for your blog can be challenging at times. You may run out of ideas for your blog post content. You may even find that you’ve fallen into the habit of writing just to please yourself!
By turning to your blog visitors and asking what they want to know more about, you will be providing more value and be more productive. The goal is to have people find your blog a valuable resource that they turn to whenever they need answers in your particular niche. A survey can also help you create new products and services based on the needs of your blog readers, followers, and art buyers.
You will find that by creating a survey and involving your blog readers by asking the right questions, you can uncover challenges your blog readers need help with. You can never know too much about your blog readers and their challenges. The more closely you can identify with your audience and readers, the more you can actually help them and make a difference in their lives. Does that make sense?
There are several ways to create a survey for your blog. Please look these tools over and see which one or two you think seems to fit your comfort level and budget.
Tips To Keep In Mind When Creating A Survey
One thing I’ve learned over my many years in business is that people love talking about themselves and giving their opinion. A survey is typically a fun activity that most people enjoy participating in.
Personally, I think it shows how much you care about your blog readers by acknowledging that their opinions matter. Doesn’t it make you feel valued when you are asked for your opinion?
I consider my readers part of my online family and it really does matter what they each think as we are building something of value for all of us. Most people will love to help you so let them know that their responses truly make a difference.
People are busy, though, so here are some things to keep in mind when creating your survey:
- It can provide you with leads. You can include space to collect a respondent’s name and email address if you choose, but don’t make it mandatory. If people are allowed to remain anonymous, you are likely to get more complete and honest answers. If they do provide you with their name and email address, be sure to thank them for providing this information.
- When developing ideas for your form questions, make sure they are created with short easy-to-answer objectives.
- Create a survey that’s easy to understand and navigate.
- Let your respondents know ahead of time the approximate time it will take to complete.
- Choose a pleasing clean design.
- Give the respondents a way to express their thoughts. Have you ever taken a survey with only multiple choice answers and none of them were quite what you wanted as a response? Make sure they have room to tell you, in complete sentences, what’s really on their mind. I think it’s fine to have a multiple choice survey and then leave a text box at the end so that your respondents can elaborate any points they wish to. You could also leave empty text or content boxes for each question along with the multiple choice selections.
- Don’t be in a rush to publish the results. If you post the results too soon, it could influence new respondents who haven’t taken the survey yet.
- If you choose to send out a survey to your email list, don’t forget to test the email to make sure that it is working correctly. It would be very embarrassing to send it out and no one can actually respond to it.
- When creating forms, you can choose to show a ‘summary of results’ that generates pie charts you can share your results. (Read more on how to create forms below).
Ready to create your survey? Here are some suggestions on how to get started.
Create A Survey For Free With Google
1) If you have a Google Account, log in and create a survey using Google Forms for free.
- Go to > Google Docs Forms. Click on the + sign, “Start A New Form.” After it opens, you are able to add any suitable questions directly onto the form template. It also allows you to style your form by adding headers and dividers. You may create a form that results in several pages.
- You can learn more about editing your forms by going here.
2) You can also create a free online survey by using Google Docs. Just go to New > More > Forms.
Sign into your Google Account. Then go to https://drive.google.com/forms to create your new form.
3) Sign into your Google Account. Then go to https://docs.google.com/spreadsheets. You can add a form while working with Google Sheets.
- With your spreadsheet open, click Insert > Form. You will see a message notifying you that a new form has been created.
- In the message, click “Add questions here” to begin editing your form.
- To return to the spreadsheet and dismiss the editing of the form, click “Dismiss.”
When using Google Forms, you can click “ADD OTHER” to give your respondents the option to suggest their own answer instead of having to choose from your multiple choice answers.
To add a new question, just click the “+” sign in the box to the right.
Just repeat until all of your questions are on the form. Keep in mind that if you keep the exercise short, more people will be inclined to complete it. But, the longer it is and more precise, the more detailed information you will receive. Depending on your objectives for creating the survey, you have to decide the length and the time it takes to complete.
Don’t forget to check out the settings at the top. (Click the gear icon on the top right). These settings allow you to customize your design, allow your respondents to be able to edit their response after entering it, see summary charts and text responses, and more.
You will then be able to send the form through email, or share in your Newsletter via a link to the form. All for free thanks to Google!
If you want to host the survey on your own site, embed your form into a WordPress Blog Post. Select File from the top menu of the page where you’re editing your Google Form. Click “Embed,” then copy and paste the HTML code into the text editor of a page or post on your blog.
Other Tools For Creating Your Survey
1) Some people are not Google Fans. This needn’t deter you from creating a free survey. Many professional bloggers recommend Survey Monkey. I decided it would be valuable to mention it here.
As with other online services, you will find that there is a free version along with premium plans. What can you expect with the free version? By signing up for their free Basic Plan, you will be able to ask up to ten questions and receive up to 100 responses. If your blog is new or is in its early growing stages, this will work for you just fine.
Survey Monkey has over 16 years of science behind the technology that helps gives you confidence. Even if you are a relatively inexperienced blogger, you can create and conduct a survey that can help you achieve the intended results.
You can give the free Basic Plan a try at no risk to see firsthand how the service works. If you plan on doing several surveys a year, a premium plan may be a better option. The Gold Plan, will provide you with unlimited questions and responses for an entire year.
2) If you don’t want to use Google Forms or tools, may I suggest that you give Survey Hero a try. Their free Basic Plan has an unlimited number of surveys you can create, an unlimited amount of questions you can ask, and an unlimited amount of responses!
Their list of design choices and features is pretty substantial. You’ll be amazed at what you get with a free plan!
You can show your blog readers that you care and that you take your blog seriously by asking them what they want. As I said earlier in this post, you can never know too much about your blog readers.
If you are on a tight budget, there are free ways to conduct your research and obtain the results you desire.
Using a survey you can uncover your reader’s challenges, develop new products and services, and provide real value and become their “go to” resource for your particular industry.
Have you ever conducted a survey on your blog? If so, what did you learn from the experience? Please share in the comments below.
Thank YOU for reading my blog! It’s a privilege to serve you.