First, I would like to thank you for the privilege of being able to share some really important things with you. We will be taking the journey of building your Residual Income Model together. What an honor!
If you haven’t done so already, please watch this important video where I point out key factors to keep in mind in order to build your own successful Residual Income Model.
Why You Should Include A Blog On Your Website
(If you already have a blog and site set up, you can skip ahead to my next post, Setup Your WordPress Site Quickly and Properly).
Blogging is a form of communication. You have something you want to share with the world (your art, your creative craft). Actually, blogging is another creative and artistic way to express yourself. I designed my site myself. I was able to use my creativity to create a one-of-a-kind site.
Blogging is an extremely popular way of communicating your unique message and bringing more attention to what you love and want to sell. From my data reports, people love to know what goes on behind the scenes (they want to know why you painted what you painted, what was your muse, how long did it take to set up that photo shoot?) Blogging gets you closer to your audience. You don’t have to be a professional writer to have a successful blog.
Do you see how this fits right in with what you are trying to accomplish with your business as an artist? Here is the information I will be sharing with you in this post:
Domain Name and Website Hosting
Serious Considerations In The Preconstruction Phase
What name will you choose to use for promotional and Branding purposes? You can choose to go with your business name, studio or gallery name, or your name. If your name is hard to pronounce or spell, I recommend going with your business name.
You want people to easily remember how to find you. In the branding process, you can make your name and your studio or business name practically synonymous with each other if done correctly. Whatever you use, remember your Brand will be built around it. Don’t let your enthusiasm take over and just pick anything, choose carefully!
If you need inspiration or help with naming your business, here are two articles I recommend you read:
I’m not going to run through all of the free options out there, (you can get more information about them here) but some you’ll see are Tumblr, Blogger, TypePad and more. These are fine for other purposes, but all serious professional bloggers select WordPress.org.
If you desire lots of freedom in design, plugins (tools and utilities), creating various income streams, and being able to advertise, then you too need a WordPress.org site. There is a free WordPress.com, but again is pretty limiting so don’t confuse the two. My site that you are on right now is a self-hosted WordPress.org site.
Business Entity Type
Just as other considerations when setting up a Residual Income Model are important, this part of the process will be highly important. I truly suggest you seek counsel from a tax professional and or a legal professional. I cannot offer either type of professional advice as I am not qualified to do so. With that being said, I can tell you why this is important for the financial health of your business.
- Legal Liability: Can you afford to or want to take on personal liability for potential losses associated with the business?
- Tax Liability: Based upon your business goals, do you know which business entity type will limit your tax liability the most?
- Cost of formation and ongoing administration: Some entity types may give good tax options but be prohibitive when it comes to formation and administration.
- Ease and Flexibility: You will want to maximize the flexibility of the ownership structure by considering the unique needs of the business as well as the personal needs of the owner or owners.
- Consider the Future: What may be perfect for you today, may not suit your needs tomorrow. Businesses grow and can move in new directions. Also consider what will happen if you are no longer able to manage the business.
Now that you have a business or promotional name, it’s time to choose a domain name. This will take careful consideration as well. I suggest you read this Entrepreneur Magazine article first to set you in the right direction: The Psychology Behind Choosing A Killer Domain Name.
Once you have chosen your domain name, it is easiest to log into your hosting account, purchase the domain name(s) that you’ve chosen, and through your control panel, set up your WordPress site. The reason I say “names” is that you may choose to buy the .net, .info, .us, .biz, or other versions for your domain in addition to the “.com” before your competitors do. Check the availability of your domain name now.
Another reason I recommend a self-hosted site is after all of the effort you have put into setting up your business name, entity, and domain name, if you use a free service, guess what your domain URL will look like?
Let’s look at mine for an example. Right now you are on deborahtenbrink.com. If I used say a Tumblr free service, it might look like this: . That’s fine if you are just communicating with family, friends, or for a hobby site but for serious marketers, that would never do.
Part of taking your business seriously is making business decisions. Just as the steps previous to this one are very important to your overall success, where to host your site is extremely important too.
I don’t want to overwhelm you here with all of the technical details (it’s just like electricity; you know that when you want light in a dark room, you flip the light switch; you don’t need to know everything there is to know about electricity to do so). But if you are a curious soul, there is a good post here giving you a lot more details about web hosting.
I use Bluehost along with many other professional bloggers for the budget-friendly cost to get started, the server uptime, security, great support, and reliability. Bluehost has a 30-day money-back guarantee. So, if their hosting is not what you need or want, you can cancel at any time. Just click the image to go set up your account and purchase your chosen domain name(s).
I always try to under promise and over deliver. I cannot stress enough how important this particular information I have given you today is to the future success and happiness to both you and your business. This is the “preconstruction” and “foundation” phase. You want to build your business on solid ground not sand. There are no shortcuts. Do it right from the start and you will have no regrets!
In the next post, I will help you Setup Your WordPress Site Quickly And Properly.
P.S. Please be aware that any affiliate links mentioned in this post are mine and I will make a commission from any products that you purchase.
Please leave me a comment below if you have questions, suggestions or an interesting story to share about when you set up your WordPress Site.
As always, wishing you prosperity and online success,