How To Find Your Business Focus Manual Settings
What do I mean by business focus manual settings? Let me share an analogy with you. As a photographer, whenever you mention the word, “focus,” I think of the manual settings on my digital camera. Depending on various factors – time of day – lighting – subject matter – distance, and so on, I manually set my camera to the ideal settings to achieve the end results I’m looking for. We can use this as a great analogy for our business focus as well.
If you’re just a “point-and-shoot” photographer, you leave the manual settings and tweaking alone and just shoot with your camera on “automatic” focus. You let the machine choose the best settings for you. Business is much the same. You have to plan to succeed. You have to take control and take responsibility for your business. Sometimes you miss the shot, but you always learn something!
Do you want to just put your business focus on automatic? I’m not saying there’s anything wrong with that, it’s just most of us won’t be happy with the results. Have you ever visited a website or blog where the owner just copies and pastes content from other sites or scripts and there’s no soul? It’s so obvious they are just trying to manipulate you and take your money. What value is there in that?
They just blindly follow their upline, business coach, or whomever they’ve decided to follow. What do you suppose their results are as far as creating income, loyal fans, new business partners and so on for a long term basis? I just don’t do business with these sites and neither should you. To those of you that agree with me, this post is for you.
You have your blog set up, your business organized and you are online! Your blog is hosted on a reliable safe server, your plugins are all installed and working great. Wow, look at all that you have accomplished!
Now it’s time to add content, style, and make a statement about why you are online. What do you have to offer? Why should anyone visit your blog and interact with you? Who are you? Even if you get blog visitors and readers, what are you going to do to make them come back, to become loyal fans of your blog? How do you find your unique voice?
Passion is an emotion that I can easily relate to. Many have trouble determining what their passion is. I am so passionate about a lot of things that I have trouble narrowing it down, lol! Can you use your passions as a guide to help you determine your business focus? Absolutely!
You hear people all the time saying, “Just follow your passion and become financially independent doing what you love.” But, what does that really mean? Is it really feasible? Why is determining your passion important if you are going to use it to create an online presence? Is it a worthwhile exercise going through the process of exploring your passions in order to make money?
I believe so, but only you can answer these questions for yourself. Is it mandatory to be passionate about what you do each day in order to be successful? No, not in my experience. Sometimes I’ve had to change my attitude and find something about a particular job to excite me in order to motivate myself. But, choosing one of your passions to build your online business can definitely lead to a higher level of success and happiness.
In another post, I shared an important video with you to help you see the “Big Picture.” Now might be a good time to revisit the video before continuing with the process of defining your business focus. You will see that this will be a process — maybe straightforward, maybe complex. It requires you to be committed, focused, and to prepare for the future by watching trends and making changes accordingly.
I firmly believe that passion is an important ingredient for real success and fulfillment in life. Yes, you can be successful in business without it… but, you will be missing out on the other half of success — maybe the most important part — being really fulfilled.
This post will not be able to give you all the answers you are seeking from A to Z, but I hope to get you thinking, point you in the right direction, and send you on your way to your personal journey to finding and utilizing your passion in order to set yourself free.
Don’t get too anxious — finding a way to make money from one of your passions is a very common dilemma. If you cannot at first build a successful business around one of your passions, it’s not the end of the world. There is much to be learned and gleaned just from the experience of making the commitment, getting started, and actively blogging and building your business.
Keep focused on the real mission — freedom to live each day the way you choose and be happy. 🙂
Helpful Tips To Help You Define Your Business Focus And Create Your Unique Settings
Answer the following questions honestly:
- What triggers deep emotions within you? What makes you feel so moved that you have to take some type of positive action?
- What is it that really matters to you? What is something that you can’t live without, or that you look forward to participating in on a daily basis?
- Your Business Shouldn’t Focus On Your Needs. Don’t go into a particular business category because you secretly want to fix something within yourself that you feel is broken. Typically, the broken pieces mend on the journey when you have chosen the right path.
- Don’t Focus On The Money. Is money the reason you want to blog and/or have an online business? Money is part of the equation for sure, but is it your main reason? If so, I caution you to rethink your business model. Yes, you could be passionate about money, but from experience I would like to suggest a better way. Focus on the difference you will make in the world not what the products or services will do for you. Focus on the needs of your blog visitors and potential customers and partners not yourself. People are very intelligent and intuitive; they will see and recognize your motivation and what’s in your heart. As you become more experienced and successful, you will learn that if you focus on serving others, the money comes to you as a result. Do NOT focus on the money!
- Don’t suffer from “paralysis of analysis.” Don’t get lazy and do absolutely nothing because you don’t have a “passion” identified. You have to start somewhere. At the very least, find something that you find interesting. Maybe you’ll discover that to begin with, your main focus and passion will just be the freedom to choose what you do each day with your life!
- Stick With It. Remember my video about the residual income model? You’ll be doing this on a regular basis, you will have ups and downs, setbacks, disappointments… Find something that is important enough to you so that you won’t give up!
- Have realistic expectations: You may not have “passion” right at the start. It may come later along the journey to success. Don’t beat yourself up about it.
- Find a Mentor: Sometimes you just plain get stuck in your thought process! It can be difficult to figure out a suitable outcome. You can look at it from several angles and you still just don’t know what to do. My suggestion, find a Mentor. This is someone who is already successful and has done whatever it is that you’re trying to do and that has a great online reputation and success record. Since they’ve traveled in the same direction you have and made it through the maze and confusion, they can help you do the same. For instance, here is one of my Mentors, Donna Merrill. She wrote a blog post recently that will help give you even more ideas about how to go about what she calls, “niche selection.” Donna is a brilliant, very successful blogger so don’t miss reading her post!
Along the journey, you will hear many online trying to assist you with your journey and tell you how to make money. Honestly, some people have absolutely no idea what they’re talking about. Do they really have your best interests at heart? Not likely. Your journey is a unique one. As the disclaimers say, “Results not typical.” 🙂
In conclusion, don’t get distracted, use your intuition; it’s usually your best guide! Always be honest with yourself. Deluding yourself will get you nowhere. Define your goals, be realistic, be yourself, be committed and motivated. Redefine your plan from time to time to keep it fresh and current with your situation as you journey forward.
I am not writing this summary of my thoughts with the idea that I’m at the “End” of my journey. It will always be a work in progress.
I think one of the most helpful things for someone just getting started with blogging and an online business, is to know yourself.
If you are an independent contractor or sole-proprietor, you are the one that steers the ship. Don’t you think it’s a good idea to know who the captain of your ship is? 😉
Would you trust you to make day-to-day decisions for the business? Are you reliable, dependable, flexible, a good listener, someone who knows how to get things done and has excellent follow through? Are you humble and teachable? Great! You’re hired, lol!
Be honest about who you are and where you’re trying to go, get to know your target market, what matters to them, create a plan, stick to the plan, review, day-dream, revise the plan.
The only way you will be free and happy is to get started. You already know what happens if you do nothing.
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