About Why Blogging Is Important For Business
Before I share with you why blogging is important for business, let me give you some background information. I’m originally from the mid-west, a small agricultural community called Vicksburg Michigan. I enjoyed growing up in farm country with small-town charm. My parents were both artists in their own way so, as an only child, it was a natural fit for me. My Father was a highly-respected automobile painter (it runs in the family; auto-body painting, body work and detailing). Early on in his career, he used to work for Checker Motors and painted the well-recognized yellow Checker Cabs.
My Mother loved to sketch and do ink drawings. She was an accountant for a day job, but she loved being creative at home. She enjoyed designing a garden and planting flowers in the spring. One of my earliest memories is of sitting and watching her use her artist’s pen, ink, and water to create fashion-style drawings of women in fur.
I was encouraged to create whatever my heart desired from a very young age. Drawing, painting, sketching, collage – which all later lead to the discovery of “Color Me Beautiful.”
Color My World
My Mother was the person that introduced me to color analysis and Color Me Beautiful concepts. I was like a sponge! This was back in about 1983. Color has been a major factor in so many aspects of my life. One thing that really stood out to me back then was color analysis answered the question of why my Mother, also a brunette, could wear certain colors better than I could! Logically, this just didn’t make sense to me. But, I soon learned that my brunette Mother was a “Summer” and I was an “Autumn.”
After my Mother passed away in 2011, it was our connection to Color Me Beautiful that had me reconnect with my color analysis skills. I formally joined Color Me Beautiful the company. This focus helped pull me back into life after experiencing the loss of not having my Mother here with me. As I ran my day-to-day color analysis business, it made me feel close to her.
As my experience with and knowledge of color matured, I then used these skills in landscaping, clothing shopping for my family and friends, and interior design. Years later, my son-in-law was actually the person that introduced me to website design. He encouraged me saying that, “I know you can do this. Here’s the software. By tomorrow, I want you to show me what you’ve done.” By holding me accountable and pushing me outside my comfort zone, he opened up a whole new world for me. I’m so grateful!
If you want to know more about how I interpret color and the psychology of color, I will soon have my site, yourcolorsmatter.com back online.
As I designed websites and blogs, I would often find that the stock photos I imagined as part of my design just weren’t available. I discovered that what I envisioned, maybe someone else envisioned it as well but not the same way I did. I made a mental note to myself about finding a resource that would give me what I want. I will come back to this topic in a bit.
By the time I was in the prime of my life, I had gone through many transitions. I had three children and then suddenly found myself a widow. There’s no need to explain the pain, lessons learned and the survival mode I went through at this point.
After falling down several times, I got my priorities straight, remarried, raised our children and then took a look at where I wanted my life to go next. The whole world was suddenly available to me through my computer and the Internet.
Career wise, my main focus has always been real estate: as a homeowner, investor, small business consultant, entity creator and seller, note-broker, author, lender, mortgage broker… always with the focus on acquiring real estate and helping others do the same. From all of that, I became a trusted real estate investor advisor. I had clients all over the United States, Canada, and a few from Europe.
With our children raised and off starting their own adult lives, we moved to Florida (I had a lot of business clients and work in the area). I had been hired as an independent consultant for an organization involving real estate training and seminars and they flew me down once a month. So, we decided to live in Florida full time.
To this day, I am so amazed at where life has taken me. I have created intellectual properties, set up corporate structures, got into the study of personal and business credit and created a strategy on how to build a business profile worthy of $300,000 unsecured loans for my clients. I was in high demand… Life was good! As a matter of fact, I got over 100 calls each day. When people would call me and ask me what I did, I would respond “It’s just easier if you tell me what you need.” That made the conversation move along so I could get to the next client. And then came the crash of the US economy back in 2008. I felt like I hit a brick wall at 60 mph! I was forced to file a business bankruptcy shut it down. My wild 5-year ride was suddenly over.
Next, I was invited to join a new hot local real estate brokerage that was opening up in town. We were selling our house and moving down and we met a local REALTOR®. All in one day we hired the agent, listed our home, and made an offer on another. While waiting for paperwork to be prepared for us to sign, the agent made me an offer for a new position. I was at a crossroads in my life so I thought, why not? I never really cared for REALTORS® but I thought if I was going to be one, then I’d be the best darn REALTOR® I could be!
After months of study and getting licensed, I now had experience in just about anything you could think of involving real estate from A to Z.
We were all encouraged as a REALTOR® to have our own website to make us standout. Most of my associates opted for the brokerage standard cookie-cutter site. Not me! I knew that I was not going to promote my brokerage, I was going to put my time and effort into promoting me and my real estate services. I called it Real Estate With Deborah. When I switched brokerages, no one cared or noticed. I was still the same trusted REALTOR® doing things the right way. I designed my own For Sale signs. I have always had a need to express myself.
Now I mentioned in the first paragraph of this section about being disappointed in not finding stock photos for my blog that were exactly what I was looking for. As a REALTOR®, I was surprised to find that all of the homes I sold were sold to buyers from outside the state except for one! (She and I are still friends today). I learned to hone my video skills once more and my photography for customized walk-through tours. All of these sales came about by the homes only being shown through video, photos and marketing on my blog. The buyers would either fly in for the closing or close through Fed-Ex. So, I decided to start taking my own stock photos for my blog as well. This saved time and money. Plus, I didn’t have to pay for the photos or worry about licensing and copyrights.
Just as I was getting settled in as a REALTOR®, my husband found out his job was ending. They were closing the doors and they had nothing else available except for out-of-state positions. We tried very hard to stay local, but there was nothing left for us there. I put our home on the market and sold it first showing to an out of state buyer. An all-cash sale very close to asking price. Within days we were on the road to Arizona. But, that’s a whole different story.
Why Blogging is important for business
After much trial and error in my online marketing career, I want to share with you why blogging is important for business.
On the way to Arizona, I was seriously considering whether or not to stick with real estate. I had made inquiries with the State of Arizona prior to leaving Florida. Arizona required that I start from scratch, just like someone walking in off the street. I didn’t find it appealing to start all over again when I’d had a really great start as a REALTOR® in Florida. After reviewing all the pluses and minuses, I decided to leave my real estate focus behind me. I had no idea just what I would do once I arrived in Arizona, but I knew the Universe would let me know. After all, that’s how it has worked my whole life.
Once we got settled in, I reviewed all of the things I had done in my career. What did I enjoy the most? What was I most passionate about? What did I do that actually helped others and made me good money? After much soul-searching, I knew that it was graphic design, website design and photography. For those of you that just have to have a title, I consider myself a Branding and Marketing Consultant. This would tie together my love of color and design, allow me to provide a creative service to assist others (there was a demand), and I could hone my photography skills while living in one of the most beautiful places on earth. I actually got goose-bumps when my new path was revealed to me! I then set up my new company, Selective Moments In Time, LLC. By clicking the link, you will be taken to my site where you can view my photography, designs, and videos.
Here is one of the reasons I pursue Fine Art Photography. This was taken recently at about 5:30 AM. I call it “Morning Cloud-fire.” The beauty of a Sonoran Desert sunrise is captured for forever. For more of my creative endeavors, go to my selectivemomentsintime.com site.
After learning what I was going to be doing, I had to make decisions about how to promote my services and my photography. I have had several blogs. It’s quite a natural fit for online promotion. But, being a blogger can seem very overwhelming to people that are new to blogging. There are the challenges of setting up a blog (self-hosting or not, which platform to use, security, tags, categories, promotion). I think fear is the number one reason people don’t choose to blog.
I feel the reason why blogging is important for business is because of the basic structure of a blog: creating main categories, creating tags for important keywords and phrases, cross-linking between posts and topics that are related to each other to understand relationships, linking to external pages that support your topics and posts, access to the material and tools 24/7 from any location with Internet access — it just all makes perfect sense to give people a virtual over-the-shoulder teaching tool without ever having to meet in person. Not to mention, Google loves bloggers! I am also ecologically conscious so it’s a green way to save fuel, paper, ink and time. For me, that’s an added plus!
If you really want to do something, you’ll find a way. If you don’t, you’
ll find an excuse. – Jim Rohn
So with my new business plan and focus, I took all of my sites down and refocused everything to help artists and creative types everywhere learn how to be successful when starting their online business promotion from scratch. We have a different view of the world and in order to share our art and creative work without being a starving artist or selling our soul, I had to create a plan, a strategy to achieve all of my goals.
- Financial stability — not starving while waiting for a piece of artwork to sell or to get paid for a gig or show, consistent passive income.
- Freedom — using online tools and automation to free up time to do what you really want to do.
- Spend more quality time with family and friends.
- Spend more time at your home office or studio working on your creative projects.
- Stop trading time for money. Create a business structure that allows you to make money around the clock without it needing you to be present “in” your business.
- Creative Freedom — without worrying and clouding your mind about fears and doubts, you can spend the time actually being productive. As you relax the tension, you will be able to pursue your creative endeavors, make more progress, check out other artists, collaborate, or start projects that you only dreamed of working on. Sound good?
If you’re not doing business online or if whatever you are doing isn’t bringing the results you desire, by teaming with me you can see what it’s like, see just what is involved and make decisions on your own without having to pay someone for every little thing and possibly risk being a victim of false claims and wasted money. I have tried just about everything you can think of over the years. I have found a consistent way to make money by promoting my services online.
This is a time when you roll up your sleeves, get something relaxing to drink and dig in. You won’t be hearing from me that it’s “easy, you’ll make thousands of dollars in just two weeks…” or other ridiculous claims. What you will hear is how to do it right from scratch if you have the proper mindset and are willing to work hard to be truly free. If you are ready to start taking your business seriously online, then just click the “Start Here” link at the top or bottom of this page. Connect with me on Facebook, Instagram, LinkedIn, Google Plus. Just click the floating social media icons to the left of this post. Sign up for my newsletter and get special tips for promoting your creative endeavors online. The sign up box is in the footer on the right side.
My parents raised me to believe that I could do anything that I set my mind to… and that’s what I do. I’m living my dream. Who would have thought this small-town woman would retire in Arizona? Retirement… what’s that?
To your amazing online success,