Take The Time To Set Up And Learn To Interpret Your Site Analytics.
Website or blogging analytics. This is a topic that can be very complex and intimidating for anyone, much less beginners.
In another post, I introduced you to my personal blogging plan. If you go to that post and review the infographic, Step 3 is about getting to know your target audience. At this point, you should have a pretty clear idea of just who to target for your marketing plan.
Let’s fast forward about 6 months from the time you set up your blog or website. You have been active on social media, marketing online and offline. Are there important questions at the 6-month mark that you would have about the effectiveness of your marketing? If you answered, “Yes,” then you need to get set up now to start collecting data.
What would you say if I showed you a way that will help you answer the following:
- Learn how many site visitors you have
- Where your site visitors live
- Where your site traffic is coming from
- Which traffic generating strategies are bringing you the most traffic
- Which pages/posts on your site are the most popular
- What content do your site visitors enjoy most
- How many visitors went from leads to customers
Would you find this information valuable? If you’re in business, you have to know these things and so many more in order to duplicate or improve what’s working and stop doing whatever you have been doing that isn’t working.
WordPress has some great plugins that will assist you in understanding the behavior of your target audience. Then you will be able to make data-driven knowledgeable decisions.
The good news is, there is a great deal of free information online to review so that you can practically become a site analytics expert! 🙂
Probably The Most Popular And Respected Analytics Tools Available – Google Analytics
To make things quick and easy, we shall assume that you only have one site and only need to use the default view. If you have one major Gmail account that you plan on using for your site and marketing, then I would suggest that you log in and then go to Google Analytics.
If you don’t have a major Gmail account, I suggest you set one up for your website and website tools such as Google Analytics.
Get Set Up. Come on, it’s easy.
Log in to the Gmail Account you want to use. Then do a search for “Google Analytics.”
Depending on which platform you plan on monitoring with Google Analytics, the instructions will vary. Just do a web search for your platform and “how to install Google Analytics.” It will look something like this, “WordPress how to install Google Analytics” without the quotation marks in the search bar.
Once logged in and with your Google Analytics dashboard open, you will be setting up one account and one “property” or website. Don’t be too concerned at this point about whether or not you are getting set up correctly. How you decide to organize your sites (should you decide to add more) is entirely up to you.
Keep in mind that if you desire to move a property, you cannot move it from one Google Account to another. It would require you to set up a new property under the other account. If you do so, you will lose all historical data that you had been collecting. So, that would be the major consideration at this point.
Make sure the property you want to set up is under the Google Account you desire right from the beginning.
Configure the options for the account. You will see a section, “Data Sharing Settings.” I just check each box that is recommended. At the bottom of the list, you will see a button, “Get Tracking ID.” This is very important because this is how you will connect your website to your Google Analytics.
After you click the button, you will get a pop-up that will provide you with the Google Terms and Conditions, read them and agree to them. Then you will be able to access your code.
Install Your Google Analytics Code On Your Site
In order to properly track activity on your site, install the code on your site. Depending on what platform you have chosen to build your site, the instructions will vary.
Since I have a WordPress.org site, I will give you instructions for this platform. My blog is a self-hosted WordPress blog that uses the Genesis Framework. I also have my own domain. Using Genesis, you will find a special area to copy-and-paste the code.
In your WordPress dashboard, look for Genesis > Theme Settings > Header And Footer Scripts. Copy and paste your Google Analytics Code in the Header Script Section. Don’t forget to click “Save.”
If you don’t know what your WordPress Theme is or what framework it’s running on:
You could just install the free Google Analytics plugin by MonsterInsights plugin. It’s also by the Yoast Team and is very reliable. There is also a paid version. Read all about both options and choose which one best helps you reach your goals. It is very easy to install your Google Analytics Code with these plugins.
Check To See If Google Analytics Is Set Up On Your Site And Working
Real Time Reports. Make sure you sign in to your Google Analytics Account. Go to the property where you put the code. Go to the “Reporting” tab. Reporting > Real Time > Overview.
Google Tag Assistant. If you use the Google Chrome browser, you can install an extension to check the status of your code. Install the “Google Tag Assistant.” There’s also a video you might want to watch so that you can learn all about Google Tag Assistant. Just click the image below to be taken to the Chrome Extension and video.
How Google Tag Assistant Works
After you install the Tag Assistant, you will see an icon that will indicate the status of the tag for the page you are currently viewing.
You just click on the icon in order to open a window that will provide you with tag details. For instance, you will see how many tags were found, if there are any errors, and pertinent documentation to help resolve any errors if found.
Tag Assistant also might suggest how you can make improvements such as updates. Prior to using the Google Tag Assistant, make sure that any pop-up blockers or ad blockers are turned off in your browser for the site you will be researching.
As I said in a previous post, Create A Blogging Plan, you have to get organized and figure out what the necessary steps will be in order to accomplish your goals. Break these steps down into daily, weekly, and quarterly tasks and duties.
You should have short and long-term goals. When you are organized, know where you are going and how you’re going to get there, you feel confident and more sure of yourself. People who use their time wisely will feel good on all levels and have less stress.
Don’t worry about being a Google Analytics Expert today. Just get the code set up on your site and start generating data. You can take your time understanding the reports.
If you follow your plan, you will be developing important skills like self-discipline, focus and increase self-motivation. When you can clearly see the path you are on, you will be more likely to stay on it be determined to follow through.
By setting up your analytics on your site, you are taking responsibility for the performance of your site and your marketing strategies. No one will care as much about your site and your results than you. Never give the keys to your analytics to someone else to manage.
If you want to hold the keys to true success for your business, then implement your Google Analytics and learn all that you can about what the generated data reports mean and how to use them to increase your business acumen, sales, conversions, and profitability.”
Another Tip: Don’t keep your goals a secret. If you belong to a blogging community, art community or have family members and friends that are your best cheerleaders, let them know about your goals. These will be people that will motivate you, hold you accountable — and I’m sure you don’t want to let them down. We all need support and motivation and support.
Remember to lighten up and have fun! Celebrate each victory, no matter how small! Tell your family, friends, and associates about your success. Maybe they need some good news, too! You are on your way
I’ll be giving you more important information in the next few posts. So, stay tuned!