What Does Your Calendar Look Like? Do You Plan For Business Success Or Just Take A “Wait And See” Attitude?
Planning for success is necessary, not optional. Success doesn’t “just happen,” it’s the result of taking certain steps in order to meet or exceed your goals. Have you heard the expression, “I make my own luck”? Do you have a content calendar, a way to track and schedule your marketing and social media shares? You have to take control of your destiny!
So, how do you plan for success? What are these steps that you should take to make sure your goals are met and that you keeping moving forward to make your dreams a reality? How do you create order out of chaos?
You Are Only Steps Away From Success. Will You Follow Through?
In a previous post, I reveal how to create a powerful and meaningful mission statement. This step is a crucial exercise that should not be skipped. If you have already taken this step, now is a good time to review your mission statement so that it is fresh in your mind.
After your mission statement review, you can then understand your short-term and long-term goals. Your mission statement is the very heart and soul of your business. This is the center point that radiates outward, reaching the world with your unique and powerful message. This will go far in assisting you in creating a plan for the next quarter, the next year, and for the next three to five years.
Other Important Steps To Success
After your mission statement, you have to list your main goals and objectives. I lay this all out for you in my post about goal setting. If it’s been awhile, you will find you may need to review your goals and objectives. From time-to-time, they will need to be tweaked or revised as things change in your business.
My last post gives you helpful tips on how to find out what your target audience wants and needs from you. We just left the holidays behind so if you read it, but don’t remember much, just give it a quick review.
I shared my bare-bones outline of my own personal plan along with an infographic previously. If you look at Part 4 of my infographic, “Finding, Driving, and Converting Traffic,” notice the fourth bulleted point says, “Create valuable content focused on the needs of your identified target market.” Hopefully, this post will help you do just that.
Think of this calendar and your plan as being just as important as your personal and physical health and well-being. And it is — for your business! Unless you plan for its health and success, it will get sick and it might even die from neglect!
Remember your “why”? The reasons you started your business? Are these reasons still important enough that you will take the time and effort to make sure that your business reaches or exceeds its goals? The choices and decisions are all yours.
All successful people men and women are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision, that goal or purpose.”
― Brian Tracy,
As you can plainly see, success takes W-O-R-K, persistence, trial and error (yes, we all make mistakes but this is how we learn!), planning, and commitment. Now, you should have all of the pieces necessary for you to plan for the best year of your business yet! And, you do have a secret ingredient… YOU! No one does it quite like you!
Your calendar and plan for the coming year will be totally uniquely YOU. By creating a content marketing editorial calendar, you will see that all of my previous posts have been written to assist you with the implementation of your overall plan for success. The calendar is where it all comes together!
According to Wikipedia, content marketing is:
Any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.”
A Powerful Strategic Tool, Not Just An Ordinary Calendar
Obviously, we aren’t talking about a simple calendar here. A content marketing editorial calendar is a strategic marketing tool. It helps you have a cohesive plant that allows a bird’s-eye view of what your plan is month after month.
Ideally, this calendar should allow you to:
- Give you a place to generate key topics and ideas.
- Create a publishing schedule so you can be consistent.
- Have the ability to make in-process adjustments by utilizing drag-and-drop feature.
- Make visualizing your strategy in an easy way.
One of the benefits of utilizing a content marketing editorial calender according to Ruth Bowers is, “Knowing what you’ll be promoting gives you time to craft your message so that it really speaks to your audience and provides a foundation for the connections you are building with them.” (Read Ruths full post here: http://yourmessageamplified.com/editorial-calendar-2/).
Most of us use WordPress. If you are one of those people that have a WordPress blog, If you use WordPress as your it’s easy to estimate that there are at least 2.73 million blog posts published each day. As an artist or creative, we have a lot of competition for what we do and we have a lot of blog competition as well. In order to stand out, you need tools and a strategy.
Since most artists have a very small budget, I like to start off with free tools. As your business grows, prepare to invest in your business. I would allow 15-20% of your profit to go towards marketing with a bit more for continuing education.
In my next post, I will be giving you some helpful tips on how to get started with your content marketing editorial calendar based on my experience.
In the mean time, I would like to suggest that you read this post for ideas, tips, templates and tools — all for free. It’s a great resource to get your ideas flowing.
Make 2017 your best year ever by planning and implementing your content marketing editorial calendar. It’s never too late to plan for success!
Have you used an content marketing editorial calendar in the past? If so, please share the pros and cons from your experience to help all of us learn from you. 🙂