This site is not intended for the masses. If you are new to having an online business, marketing, blogging, and earning a living online, then you should find a lot of useful information here. If you’re an artist that is new to having an online business, marketing your art or creative work, blogging and earning income in between sales and commissions, then this page is really important to you. You are about to start a very exciting journey! Everyone has to start somewhere; I suggest you start right here.
What is a business? It is a structured approach to providing something of value in exchange for money or something of equal value. What your mindset and focus are about your business will mean the difference between being “salesy” and pushy (potentially hurting your sales and relationships) or using honesty and sharing from a position of love — love for your craft, love of the process, and love for your customers and wanting to assist them with the challenges they face in everyday life. If you are looking to make thousands of dollars quickly with little time, money or effort, this is not the place. Search “get rich quick” in your browser and enjoy the fantasy.
What I like about being an entrepreneur is the journey! You will not learn in a formal educational setting what you will learn out in the world. As an entrepreneur, you have full control over what you create, how you market it, and the entire sale’s process. You also become fully educated by doing it yourself. With blogging you will hear, “The money is in the list.” With art and creative endeavors, “The money is in the relationship with your target market.” If you choose to give up control of that relationship, you are giving up the income you could be generating.
In my experience, here is one of the biggest dilemmas artists and creative people face — “How do I identify my target market to increase my income? And, how do I control that relationship while still mainly focusing on my art or craft with the same intensity I have right now?”
That’s why I created this site. All of the online marketing and sales ideas you will probably find are geared towards other types of businesses. However, true for all entrepreneurial endeavors, all of the money, benefits, and experience are yours as the owner — and so are the mistakes. Sadly, many people never get to find out. They let fear take over and they only get to dream about having their own business. Since you’ve read all the way up to this point, I doubt if you are one of those types of people.
I’m not here to sugar-coat the truth. Your business will need serious attention. But, by utilizing automation and learning certain skills, you will be able to free up much more time to actually spend on your favorite projects. Learning how to run your business ethically, profitably, and efficiently will not be easy but then again, you are an artist, you know what you do isn’t easy. But, just like with art, the more you practice and increase your skill level, the better you will get. Like the famous Nike’s tagline, “Just do it.” There will never be a perfect time to begin. Begin now.
Is Passive Income Truly Passive?
According to Investopedia:
There are three main categories of income: active income, passive income and portfolio income. Passive income does not include earnings from wages or active business participation, nor does it include income from dividends, interest or capital gains. For tax purposes, it is important to note that losses in passive income generally cannot offset active or portfolio income.
Earnings an individual derives from a rental property, limited partnership or other enterprise in which he or she is not actively involved. As with non-passive income, passive income is usually taxable; however it is often treated differently by the Internal Revenue Service (IRS).
Reality For Creative Types
Let me reiterate what I said above:
The money is in the relationship with your target market. If you choose to give up control of that relationship, you are giving up the income you could be generating.
I cannot state in all honesty that what I will show you on this site will be truly passive income generation as defined by Investopedia or the IRS. (I am not offering tax advice here either). I personally do not know of a way to generate income completely hands-off. All I can share with you is that it wasn’t easy for me to get my first online business going and make enough income to totally support my family. It was a great deal of hard work and readjusting my business plan as I went along. But, compared to a corporate W-2 position and being raised to work for someone else full-time until I retired with a pension, it was much quicker and more fun. I will give you the opportunity to learn that you too can generate a full-time income online with as little interaction with your business as possible.
One successful solopreneur you may see online has the following definition of passive income that refers to the types of systems I want to share with you:
Building online businesses that take advantage of systems of automation that allow transactions, cash flow, and growth to happen without requiring a real-time presence. ~ Pat Flynn – Smart Passive Income
Please grab something relaxing to drink, get comfy, and then watch this very important video (yes, all of it). Here I review the key factors to success with a Residual Income Business Model.